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Case Study: Gamifying Social Media

The LinkedIn Post & Poker Challenge gamified social media behavior with our new poker game.


In just four days of playing poker...

Posts were posted on LinkedIn with the contest hashtags.


There were some super creative dad jokes and playful #day1puns

Comments popped up on the posts that filled the feed.

Food poems for the #day2haiku, doodles on #day3me...

...and ideal beach vacations for #day4shore

Likes, Celebrations, and other LinkedIn Reactions.


Poker drove new behavior that people loved. NPS® score: 100

Curious about the details?

55 people created accounts

Gamify the behaviors that make a difference to your organization.

We won't email you about anything else. For reals.