Case Study: Gamifying Social Media
The LinkedIn Post & Poker Challenge gamified social media behavior with our new poker game.
In just four days of playing poker...
Posts were posted on LinkedIn with the contest hashtags.
Comments popped up on the posts that filled the feed.
Likes, Celebrations, and other LinkedIn Reactions.
Poker drove new behavior that people loved. NPS® score: 100
Curious about the details?
55 people created accounts
The contest was promoted on LinkedIn with 10 personal posts over the course of three weeks.
IncentivePilot poker awards players a random playing card for each activity they complete. The player with the best poker hand at the end of the contest wins the grand prize. In this case, it was $500.
83% of the players who provided feedback answered "Yes" when asked, "Do you think participating changed your behavior?"
Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. Learn more here.
Gamify the behaviors that make a difference to your organization.
We won't email you about anything else. For reals.