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Case Study: Gamifying Social Media

The LinkedIn Post & Poker Challenge gamified social media behavior with our new poker game.


In just four days of playing poker...

Posts were posted on LinkedIn with the contest hashtags.


There were some super creative dad jokes and playful #day1puns

Comments popped up on the posts that filled the feed.

Food poems for the #day2haiku, doodles on #day3me...

...and ideal beach vacations for #day4shore

Likes, Celebrations, and other LinkedIn Reactions.


Poker drove new behavior that people loved. NPS® score: 100

Curious about the details?

How many people participated?

55 people created accounts

How was the contest promoted?

The contest was promoted on LinkedIn with 10 personal posts over the course of three weeks.

How did the game work?

IncentivePilot poker awards players a random playing card for each activity they complete. The player with the best poker hand at the end of the contest wins the grand prize. In this case, it was $500.

Did the game really change behavior?

83% of the players who provided feedback answered "Yes" when asked, "Do you think participating changed your behavior?"

What is an NPS® score?

Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. Learn more here.

Gamify the behaviors that make a difference to your organization.

We won't email you about anything else. For reals.